KESH
Rebranding the biggest energy producer in Albania.
Rebranding the energy producer of Albania
KESH (Albanian Power Cooperation), Albania's premier energy producer, is undergoing substantial renovations and investments in preparation for an evolving market landscape. This transformation necessitated a new identity, one that aligns with the company’s strategic vision and meets modern standards. Notably, Albania leads in utilising clean energy, a path KESH is committed to pursuing further. Kube Studios aimed to craft an identity that honours the natural environment. The journey began with visits to Koman Lake and the Drini Cascade, where the Kube Studios team was inspired by both the energy production processes and the stunning natural scenery.
Regarding the logo:
- 'E' stands as the universal emblem for Energy
- The 'E' comprises three horizontal lines, each symbolising one of Albania's three main cascades, the primary energy sources in the country.
- These lines also represent the trifecta of clean energy sources
- In homage to the locale, the logo's colors mirror Lake Koman's palette, particularly its distinctive turquoise.
What I did
I was the Graphic Designer for the project. Working closely with the Creative Director and the team I was in charge of executing the concept and making sure to have a unified Identity throughout all applications. We ended up with a Logotype and Identity that embraced the values of the company!
Creative Director: Ina Lisi
Graphic Designer: Rubin Zerja
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