SOT
A multifaceted studio with expertise in Architecture, UrbanPlanning, Energy Consulting, and Sustainability.
Designing a flexible identity
They sought an adaptable identity that allows each department to be distinguishable, yet unified under a single brand. Kube Studios approach began with an in-depth study of each department, leading us to discover a unifying theme: their shared connection to the environment.
This insight inspired us to craft custom patterns for each department, integrating these into their respective logos.
For the primary logo, we designed a pattern featuring a gradient of randomised dots, symbolising the importance of minor details in forming the larger picture.
What I did
I was the Graphic Designer for the project. Working closely with the Creative Director, the approach to create custom patterns and an adaptable Identity for all departments fitted perfectly with SOT values and mission.
Creative Director: Martin Bejleri
Graphic Designer: Rubin Zerja
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